Elevate your Election Reporting: A Social Media Strategy for Election Coverage 2024.
As the Local and EU Elections draw near, the demand for timely, accurate, and engaging coverage has never been greater. Recognising this, Learning Waves has designed a training calendar tailored explicitly for radio stations.
Spanning April and May, a series of 'European and Local Elections: The Coverage and Count Process' workshops will be delivered by industry experts Sarah Kieran, Media Lawyer, and Simon Devilly, Media and Communications Consultant. Additionally, Glen Mulcahy, Titanium Media, will host sessions on 'Mobile Reporting during Local and EU Elections 2024' on April 23rd and May 14th. This blog will explore a course set to revolutionise election reporting for radio: 'A Social Media Strategy for Election Coverage 2024', delivered by Joanne Sweeney, Digital Training Institute. This course is tailored to empower radio professionals with an actionable strategy to deliver compelling and timely election coverage across online platforms.
A Social Media Strategy for EU Election Coverage 2024
This one-day intensive course is crafted for radio professionals who are tasked with covering the EU and Local Elections from both on-air and digital perspectives. Participants will benefit from hands-on experience, receiving a template for online election coverage plans and the opportunity to refine their station-specific strategy during the session. Throughout the course, attendees will be equipped with targeted social media tactics and best practices. Upon completion, participants will gain access to presentation training slides, a recorded session, and engage in interactive Q&A sessions, discussions, and tasks.
Course Content
The curriculum for this course is both comprehensive and practical, addressing the unique challenges and opportunities presented by election coverage:
- Pre-election online coverage planning
- Live election coverage (polling day and count day/s) planning
- Developing paid-for packages for political parties and candidates
- Social media election content features
- How to maximise your website during election season
- Social media channel strategy – how to use each social network to broadcast timely election updates
- How to moderate and manage election commentary online
- Bridging the remote reporter and in-studio gap (things to consider)
- Your online election measurement report
At the end of the course, you will:
- Have an online election coverage plan for your radio station
- Understand how to leverage each digital platform to best effect
- Communicating and pitching digital sales opportunities within your station to political parties and election candidates
- How to repurpose on-air content for digital platforms
- Have a moderation plan for social media
- Be ready to implement the plan in your station delegating relevant roles and responsibilities
- Have a measurement plan template to assess the success of your online election coverage
About Joanne Sweeney
Joanne is CEO of the Digital Training Institute and has over 20 years of industry experience in all forms of communications she brings practice, academia and new insights to her courses. An accredited trainer for Google, Joanne works with clients across the world in all areas of digital marketing and communications. She has been working with Ireland’s commercial radio station for seven years.A three-time author, her third book Public Sector Marketing Pro has been described by former President Barack Obama’s Chief Digital Officer as "the handbook I needed when in the White House, it would have saved me years of learning by error."
She is the host of the award-winning Public Sector Marketing Show podcast and organiser of the Public Sector Digital Marketing Summit. She is the Network Galway established business woman of the year 2023 and national award runner-up.
Conclusion
In an era where digital presence is essential, 'A Social Media Strategy for Election Coverage 2024' promises to be an invaluable asset for radio professionals. By blending theory with hands-on practice and real-world insights, this course equips participants with the tools and knowledge needed to deliver unparalleled election coverage. As the political landscape evolves, radio stations must adapt and innovate, and this course offers the roadmap to success in the digital age. Sign up to the course by clicking here. Click below to hear Joanne speaking about this course.