Jane McDaid.
THINKHOUSE
Jane McDaid oversees the agency, THINKHOUSE - ensuring that the agency’s full potential is optimised for each client. She advises CMO and CEO level clients on creative communications for the now, cultural shifts and best practice. Working with major blue chip organisations and brands, McDaid is an experienced business strategist, trends forecaster and creative communications expert for consumer brands.
Jane has a relentless focus on creative innovation, cultural relevance and better business practices; her unapologetic style, and vision, sets her apart from traditional marketeers. She has spent years advocating for awareness, change, action and accountability within the business and marketing communities. McDaid was the first agency leader in Ireland to sign up to the international marketing industry’s Pledge to tackle the Climate Crisis and since then has delivered a number of industry-leading initiatives through her work.