RadioTalks - Episode 9: Part 1 - Branding through Audio: The Power of Radio Advertising

In this 2-part special of RadioTalks Podcast by Learning Waves, we speak to radio advertising experts about their work in the industry. In Part 1 we are joined by Nicola Murphy, Director of Marketing at IRS+, and Andy Macken, Head of Agency Sales at Media Central. This episode discusses the role of sales houses in the radio advertising ecosystem and how they bring brand's advertising campaigns to life through radio.