Talent, Strategy and Human Connection in the Digital Age.
Course Aims
The aim of this course is to provide content audio managers, creators and producers with tools to manage in the digital age of radio.
Course Content
This workshop will cover:
- Making radio content stand out in a world distracted by swipe and scroll
- Recruit and retain strong on-air talent
- Collaborate across departments for smarter campaign execution
- Protect the “human factor” in broadcast content creation
Trainers
Dave Sturgeon, Radio TV Agents, USA
Dave has spent over four decades behind the mic, in the control room, and across the boardroom table – living and breathing radio in ways most people only dream (or have nightmares) about. From morning show host to market manager, from ad agency founder to industry myth-buster, Dave’s career spans the golden era of FM to the digital frontier of today.
He’s the author of The Truth About Radio: A Myth-Busting Guide for Today’s Media Buyers and Sellers – a book for anyone who’s ever been told “radio is dead” and had the good sense to raise an eyebrow
Who is this content for?
This workshop is aimed at audio managers, content creators and producers across the sector.
Training Method
In person
