AI for Radio - Introduction, Ethics, Policy, Audit, Tools and Application.

Learning Outcomes

• What is AI and understanding basic concepts of AI
• How is AI affecting the radio sector now and into the future?
• The principles of ethical AI in media
• How to develop an AI use policy for your station
• The implications of AI and data management
• Understanding and learning the skills of prompt engineering
• Practical application of AI tools suitable for all radio professionals
• Bringing AI into your radio role ​

Module 1 - Introduction to AI

In this module you will learn about:

• What is AI and why has its evolution in recent years been so transformative?
• What are Ireland’s plans for AI and how does that affect the media industry?
• The significant impact this technology is and will have on all sectors of society, especially media.
• How the technology works, how it differs from human intelligence, and the basic concepts of AI. 

Module 2 - Policy, Ethics and Data Management

In this module you will learn about:

• Why the ethical use of AI should be the cornerstone for its introduction into radio
• How ethics, data management and developing an AI policy provides a solid foundation for introducing the technology more seamlessly
• Why having an ethical approach builds trust internally in stations, but also maintains the trust of your listeners, clients and stakeholders. Students will be provided with 
• How-to guides in this module which you can apply to their station.

Module 3 - AI Audit

In this module you will learn about:

• Why AI should only be introduced into areas of radio where it adds value and makes an impact
• How to undertake an audit of your organisation 
• Understanding areas where AI will benefit from a productivity, creativity and collaborative perspective
• Working in teams to discuss how AI for radio can positively impact your work
• Using the Task–Problem–Solution (TPS) framework to understand how AI can enhance your profession. This approach will encourage critical thinking, problem-solving, and ethical considerations

Module 4 - AI Prompt Engineering

In this module you will learn about:

• The new skill of AI prompt engineering 
• How AI output is only as good as the prompt youi input. 
• The fundamentals of Generative AI (Gen AI) and how Large Language Models (LLMs) operate from prompts. 
• Practicing prompt engineering and better understand how it can be applied across multiple AI tools. 
• Working in teams to optimise prompts using radio-specific scenarios to create and solve problems.

Module 5 and 6 - Building your AI Use case Studies - Practical Tools and Applications

This module will be delivered over 2 sessions.  In this module you will learn about:

The range of AI platforms and apps including ChatGPT, Gemini, Claude, Adobe, Perplexity, Co-Pilot and more. The suite of tools taught will cover these elements of radio:

• Copywriting and creativity
• Mobile journalism (MoJo) and video production 
• Audio production
• Content repurposing
• Administration
• Data management, analysis and reporting

Module 7 - Assignment and Practical Application

In this module you will be required to:

• Prepare an AI use-case for your role
• Identify where AI can add value to your work.

Module 8 - Assignment Preparation

Details to be confirmed

Joanne Sweeney, Digital Training Institute

Glen Mulcahy, Titanium Media

Aphra Kerr, UCD