A Social Media Strategy for Election Coverage 2024.

Course Aims

The aim of this course is to equip radio professionals with a detailed action plan on how to deliver engaging, timely and relevant local and European election coverage to listeners and followers online.

Course Brief

This course will cover the following:

Pre-election online coverage planning
Live election coverage (polling day and count day/s) planning
Developing paid-for packages for political parties and candidates
Social media election content features
How to maximise your website during election season
Social media channel strategy – how to use each social network to broadcast timely election updates
How to moderate and manage election commentary online
Bridging the remote reporter and in-studio gap (things to consider)
Your online election measurement report

At the end of the course you will:

Have an online election coverage plan for your radio station
Understand how to leverage each digital platform to best effect
Communicating and pitching digital sales opportunities within your station to political parties and election candidates
How to repurpose on-air content for digital platforms
Have a moderation plan for social media
Be ready to implement the plan in your station delegating relevant roles and responsibilities
Have a measurement plan template to assess the success of your online election coverage

Participants will be provided with a template online election coverage plans by the trainer. During the course you will be filling out your plan for your radio station. You will also be taught specific social media tactics as recommended. At the end of the course, you will receive the presentation training slides and a recording. Questions and answers along with discussion and tasks will take place throughout.