Sustainability 101 - Role of Communications in driving Sustainability.

The course will cover :

• The role of communications in driving sustainability
• Overview of Climate Science
• Risk and Greenwashing Policies
• Trends and Tools for Reimagining Business
• Communications Challenges and Opportunities
• Role of Radio in all of the above

Laura Costello, THINKHOUSE

Laura Costello is Strategy Director, Purpose & Planet at THINKHOUSE. In 2022 she was named by Forbes as one of 43 People Changing Advertising For The Climate globally. Laura’s speciality is in leading transformative marketing impact campaigns that connect, convince and create change. She believes in the power of creativity and imagination to create systemic change together. To accelerate a sustainable future, Laura advises individuals and brands on how to embrace and communicate purposeful action that inspires positive cultural shifts for business, people & planet.

At Thinkhouse, she works on impact-driven, creative-led food and drink campaigns across brands like Tony’s Chocolonely, Ben & Jerry’s, innocent drinks, Heineken Ireland, Irish Distillers Pernod Ricard, SuperValu and Frank & Honest, working to create standout campaigns that positively influence citizen behaviours and enhance the brands’ sustainability credentials.

Claire Hyland, THINKHOUSE

As head of The Youth Lab, Claire oversees a team of strategists who investigate, decode and translate youth culture (18-35 year olds), to inspire business and category leaders and their teams to make responsible decisions that benefit the next generation. The Youth Lab’s work includes attitudinal and behavioural insight and strategy work that underpin business and brand propositions; the establishment of immersive educational programming; and the development of future-consumer communications strategies, designed to help clients to be relevant, innovative and to lead the change in a time of
climate and biodiversity crisis.

As a board member of THINKHOUSE, she also helps steer both the THINKHOUSE business and its clients’ businesses in the direction of business for good, leading numerous industry sustainability educational sessions, and developing purpose-led auditing frameworks and communications strategies, as well as co-leading the agency’s submission for global B-Corp accreditation.