TikTok for Content.

Course Aims

  • TikTok has evolved from a youth-focused platform into a major content discovery engine, influencing how audiences consume news, entertainment, and branded content. It now reaches over a billion users and is increasingly used as a primary information source .This course is designed to help radio professionals confidently create, publish, andoptimise TikTok content that reaches and engages modern audiences.

Course Content

The following are the course modules :

Module 1: Understanding TikTok

  • Platform overview and audience behaviour
  • How the algorithm works (practical insights)
  • What makes content succeed

Module 2: Content Strategy

 

  • Identifying content pillars

  • Trend vs value-driven content

  • Case studies (media organisations, brands, creators)

Module 3: Storytelling for TikTok

 

  • Hooks and attention retention

  • Structuring short-form narratives

  • Writing scripts that convert attention into engagement

Module 4: Filming and Production

 

  • Smartphone filming techniques

  • Lighting, sound, framing

  • Simple, effective setups

Module 5: Editing and Publishing

 

  • Editing within TikTok and external apps

  • Captions, text overlays, and pacing

  • Optimising posts for reach

Module 6: Growth and Engagement

 

  • Using analytics to improve performance

  • Community engagement strategies

  • Consistency and scaling content output


Practical Exercises Throughout

• Content ideation workshop

• Script writing

• Filming and editing tasks

• Group feedback and optimisation

Trainers

Mark Egan, Purple Bridge Media

Mark Egan is a media consultant, podcaster and former BBC journalist. He specialises in teaching media professionals how to create content on mobile devices and for mobile audiences. Mark is a faculty member of the European Broadcasting Union Academy and received a BAFTA nomination for his work in documentaries. He has delivered workshops and presentations around the world in addition to teaching virtually. Mark is also a co-founder of the Mobile Creators Academy and host of The Knowledge Industry podcast.

Who is this content for?

This course is aimed at all those either using or looking to use TikTok to create and publish content across their organisation.

Training Method

This training is highly practical in nature and is built around 3 core principles:

  • Learn by doing : Participants create content during the session
  • Real-world application : Case studies from media, brands and organisations
  • Immediate outcomes : Each participant leaves with skills to publish TikTok Content