Media Landscape 2022 - A Buyers Perspective.

Course Brief

John Dunne from Ignite Media will look at and reflect on the main trends in the Irish Media Landscape.  John is co-author of the Paradox Report which includes data, insights, commentary and advice for Irish marketers on navigating a market in flux, arising from Covid-19, changes in consumer behaviour, the shift to digital and many other factors.  The report provides informed, objective analysis based on our primary research we have conducted,  other data that has never been published until now and reputable research which we reviewed. The Paradox Report combines insights, commentary and recommendations on topics such as marketing transformation, acceleration in eCommerce adoption,  the phasing out of cookies, agency market share, changes in advertising pricing models, setting KPIs and advice on how clients can become smarter buyers of marketing services.


In this session John will look at :

  • The Media Landscape in 2021
  • Looking forward to 2022 :
    • Assortment of Buyers and Sellers – A who’s who in market overview
    • Advertising expenditure forecast by medium
    • Trends and market dynamics in media market
    • CMO / client priorities for 2022
    • Digital Identity crisis looming
    • The Paradox report key takeaways




John Dunne - Ignite Media

John Dunne is the principal and founder of Ignite Media Consulting.  He draws on 20+ years' experience in the media and advertising industry to offer clients a fully independent, high quality advisory service. He has worked at a senior level with some of Ireland’s largest media agencies including Core, GroupM and Dentsu (UK), as well as London digital agencies, AKQA and Modem Media.  John advises business leaders and CMOs on their marketing and media strategy, agency pitch management, media optimisation and evaluation, digital performance marketing and talent development. He is also accredited by IAPI/AAI and has managed media and digital pitch processes for some of Ireland's largest advertising accounts.

See John’s LinkedIn profile: