Understanding JNLR - Getting the most from the Data.

This module will give you an understanding of the industry’s audience currency, JNLR(Joint National Listener Resarch).  The module is designed to equip sales people with an appreciation of how the data is produced, what it measures and how it can be used as part of their sales efforts.

Specifically this module will look at :

• How JNLR works and why it is the industry currencyHow radio listening has been trending over time
•  A thorough examination of the current performance of the various national, regional and local players across key audience demographics.
•  Reach, share, time spent, solus listening, etc.
• How radio compares against the other new audio platforms of music streaming and podcasts
• A review of the key strengths of Radio, either as a solus medium or as a complementary channel working with others that clients use

Karen Hall, Ipsos MRBI