Certificate in Digital Marketing for Radio(Online) - Module 8 Email Marketing for Radio.

Course Brief

This is the eight module in the Certificate in Digital Marketing for Radio.  In this module participants will look at Email Marketing for Radio and how email marketing can be used to target customers, audiences and to advertise specific and targetted campaigns for clients.

Course Content

Specifically this course will look at :

  • The value of email marketing
  • Building your email marketing list
  • Email marketing software
  • How to develop your email marketing plan
  • Writing emails and ensuring they are opened
  • Measuring your email marketing success


Trainer - Joanne Sweeeny, Digital Training Institute

Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.

Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on digitaltraining.ie and leverages technology to expand digital education to as many people as possible.