This is the seventh module in the Certificate in Digital Marketing for Radio. In this module participants will look at a Social Media Strategy for Radio and how they can develop and implement a Social Media Strategy suitable for their station.
Specifically this module will look at :
- Goals and KPI's for your stations social media
- How to segment your social media audience
- What are you stations channel strategies
- How to manage your stations social media
- Social media community management
- The benefits of Paid Social
- Social Media Analytics
- Essential tools for your social media strategy
Trainer - Joanne Sweeney, Digital Training Institute
Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.
Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on digitaltraining.ie and leverages technology to expand digital education to as many people as possible.