Certificate in Digital Marketing for Radio(Online) - Module 4 Search Engine Optimisation.

Course Brief

This is the fourth module in the Certificate in Digital Marketing for Radio.  This module will give participants an insight into Search Engine Optimisation and how you Search Engine Optimisation can improve your websites ranking and overall performance. 

Course Content

Specifically the module will look at :

  • What is Search Engine Optimisation
  • Understanding Search Engines
  • How to use keyword research
  • How to optimise your pages using SEO
  • Technical SEO
  • Link building to improve ranking


Trainer - Joanne Sweeney, Digital Training Institute

Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.

Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on digitaltraining.ie and leverages technology to expand digital education to as many people as possible.