Certificate in Digital Marketing for Radio(Online) - Module 3 Content Marketing for Radio.
This is the third module in the Certificate in Digital Marketing for Radio. In this module participants will look at a Content Marketing Plan for Radio and how this can be applied to their own station.
Specifically the course will look at :
- Content Planning
- Persona & Channel Segmentation
- Inbound Content
- Outbound Content
- Long-form Content
- Short-form Content
- Content Repurposing
Trainer - Joanne Sweeney, Digital Training Institute
Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.