Introduction to Radio and Irelands Media Landscape.

Course Brief

The aim of this session is to provide agency and direct sales people with a good understanding of the current commercial landscape of Irish Media and where Radio currently fits within it.

The presentation will cover:
  • The changing dynamics of the Irish Media Market from the explosion in choice, the growth of subscription-based media to the importance of mobile, the sophistication of targeting and the battle for attention
  • An appreciation of the strengths and weaknesses of each major medium (TV, Print, OOH, Digital – display, social and search)
  • Understanding advertiser challenges in a more complex environment for marketing, communications, retail, agency & media suppliers
  • How do sales people get their message across to media buyers / planners in agencies
  • Ad spending trends and prospects for 2020 in the wake of the pandemic
  • Key messages / reassurances that sales people need to be giving advertisers in the current climate.

    The session will last about 80 minutes with a 10 min break for online attendees to refresh, take calls and have a cup of tea.


This is the first module of the Certificate in Radio Sales by Learning Waves. A total of 5 CPD points will be allocated to users on completion of this module.


Peter McPartlin