LinkedIn for Radio - Sales, Influence and Lead Generation in 2025.

Course Aims

With almost 1 million LinkedIn users in Ireland, around 20% of the population, this B2B powerhouse is more than just a professional network. For the radio industry, it’s a direct line to decision-makers, media buyers, advertisers, and collaborators. The largest user group remains adults aged 35 to 54 (410,000+), many of whom are key players in marketing and commercial roles.

In 2025, LinkedIn has evolved with smarter features that make prospecting, personal branding, and content marketing even more effective. This workshop shows you how to unlock its potential to grow visibility and drive sales for your station.

Course Content

This course will cover;

The newest B2B tools and updates on LinkedIn in 2025 and how they support sales and marketing goals
How to optimise your personal profile to attract advertisers, sponsors, and commercial leads
Strategies for building a high-quality, engaged network in your niche
Mastering 2025’s top LinkedIn content trends
Writing outreach messages that start real conversations and drive results
Maximising Company Pages, Showcase Pages, and Events to extend brand reach
How to track and measure your success on LinkedIn using native analytics

Trainers

Joanne Sweeney - Digital Training Institute

Joanne is a specialist digital communications consultant, trainer and author. A former broadcast journalist and PR practitioner, she supports professionals to belong in the Digital Age by sharpening their social media skills and helping them develop critical thinking in an online world.

She has been working with the commercial radio sector for six years and develops custom training on all things digital marketing, social media and online sales. Joanne works with journalists, presenters, station CEOs and sales teams to become confident and competent in the online world.

A three-time author, her third book Public Sector Marketing Pro (available for Kindle and Audiobook) has been described by former President Barack Obama’s Chief Digital Officer as "the handbook I needed when in the White House, it would have saved me years of learning by error."

She is the host of the award-winning Public Sector Marketing Show podcast and organiser of the Public Sector Digital Marketing Summit.

Joanne is an international speaker and takes to stages across the world including Radio Days Europe 2023 (Prague) and 2024 (Munich), Content Marketing World 2023 (Washington), EPP Group Youth Week 2023 (Brussels) and Meta Government Transformation Summit 2021.