This one day course will focus on covering topics from the basics of SEO to an in-depth look at the main factors that contribute to a websites search engine friendliness on Google and ensures learnings around adequate SEO analysis and reporting have been covered. This course structure has been built to include plenty of opportunities to apply learnings and for questions throughout.
Understanding how it works
Setting a SEO Strategy
The Search Console
Review and Top Tips
GlowMetrics is a digital analytics agency, who specialise in helping businesses use their data to inform and optimise business performance. Our aim is to arm companies with the information they need to make educated business decisions and identify the relevant data to back these decisions up. We are the only Google Analytics, Tag Manager, Data Studio and Google Optimise Certified Partner in Ireland. The training sessions will be delivered by Joanne Kearney:
Joanne set-up GlowMetrics in 2013 and has over 10 years’ experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometricmodelling, web analytics and usability. She has executed and managed many large-scale campaigns across the UK and Ireland for a number of clients including TV3, Trader Media Group, Betfair, Tourism & Discover Ireland, O2, Vodafone, P&G, Siemens, Sage, uSwitch, Electric Ireland and Kraft. Joanne has delivered custom training courses as far as Vietnam and the Philippines and more locally is the resident Search and Analytics training provider for Cork Chamber of Commerce.