Diploma in Digital Content & Marketing for Radio - Developing your Digital Rate Card.

Course Brief

Stations should not be leaving money on the table when it comes to upselling or cross-selling digital packages. In this workshop, participants will develop a digital rate card for their station by creating new revenue streams. Developing a digital rate card will have no negative impact on existing on-air income.

Learning Outcomes

At the end of the course learners will:

  • Understand the value of your digital assets
  • Understand how to combine on-air and digital for greater advertiser results
  • Learn how to develop your stations’ digital rate cards
  • Learn how to provide results to advertisers on digital campaigns

Trainer - Joanne Sweeney

Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community. Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on digitaltraining.ie and leverages technology to expand digital education to as many people as possible


This course is part of the Diploma in Digital Content and Marketing for Radio.  Participants will receive 5 credits on completion of this module.  A total of 30 credits must be gained by participants in order to gain the Diploma.