Diploma in Digital Content and Marketing for Radio - Search Engine Optimisation(SEO) and Content Marketing Strategy.

Course Brief

Search engine marketing and optimisation for radio stations is vital to drive increased website traffic and maintain discoverability on Google. With news and content consumed cross platform, radio stations need to leverage search to win new audiences and inform existing ones, but online. Developing a content marketing strategy for your station by repurposing on-air content and even developing new online formats will be covered in this workshop. You will also learn how to optimise your digital content for Google.

Course Content

At  the  end  of  this  module  participants  will  be  able  to:   

  • Understand how to optimise news and blog articles
  • Understand how to increase website traffic
  • Learn how to develop a content marketing strategy for your radio station

Specifically the course will look at :

  •     What  is  SEO  
  •     How  Relevant  is  SEO?    
  •     How  SEO  Works    
  •     Why  SEO  Matters  in  Radio  
  •     SEO  Best  Practices  in  the  Radio  Industry


Lorcan Kinsella, Founder & CEO of Brand Nova Digital.  Lorcan is one of the most sought after Digital Marketing Strategists both in Ireland and internationally. Over the past 8 years, he has trained over 3,500 professionals through custom training from 12-week digital marketing programmes to 2-day intensive lead generation sales funnel architecture workshops for leading brands, the commercial radio sector, agencies and has first-hand knowledge of the challenges facing many businesses in digital marketing.
He lectures in Digital Marketing with several institutions including the Dublin Business School, Griffith College, Digital Marketing Institute and other corporate training organisations. Brand Nova Digital was born out of his desire to make digital marketing easy and accessible to every business.

Joanne Sweeney, Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community. Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on digitaltraining.ie and leverages technology to expand digital education to as many people as possible


This course is part of the Diploma in Digital Content and Marketing for Radio.  Participants will receive 5 credits on completion of this module.  A total of 30 credits must be gained by participants in order to gain the Diploma.