Digital for Radio Diploma - Module 10 Social Media Platforms for Radio

In most cases in radio stations, about 70% of the inbound traffic to the station’s website comes from social media. 50% of that traffic comes from Facebook, specifically.

In this course, Loran Kinsella will be giving participants an overview of the current social media landscape in Ireland. He will provide important insights on how radio can harness the power of social media to improve their bottom line.

Participants will learn how to create a radio Facebook page and how make use of Facebook ads to improve their listenership . They will be given a tutorial on using a new Facebook feature that fits perfectly for radio—Facebook Live Audio.  

Course Content

  1. Ireland’s Social Media Landscape
  2. Three Ways that Radio Stations Can Leverage on Social Media
  3. Facebook Statistics from Ireland and the Radio Industry
  4. Creating a Radio Station Page
  5. Facebook Advertising Best Practices for Radio
  6. Using Facebook Live Audio for Radio
  7. Q & A

Learning Outcomes

After this workshop, participants should be able to:

  • Learn about the current social media landscape in Ireland
  • Understand how radio can leverage on social media to improve their bottom line
  • Use statistics to optimise the use for Facebook in radio
  • Create an effective radio station page
  • Post high- ROI Facebook ads
  • Learn how to use Facebook Live Audio for radio