In most cases in radio stations, about 70% of the inbound traffic to the station’s website comes from social media. 50% of that traffic comes from Facebook, specifically.
In this course, Loran Kinsella will be giving participants an overview of the current social media landscape in Ireland. He will provide important insights on how radio can harness the power of social media to improve their bottom line.
Participants will learn how to create a radio Facebook page and how make use of Facebook ads to improve their listenership . They will be given a tutorial on using a new Facebook feature that fits perfectly for radio—Facebook Live Audio.
After this workshop, participants should be able to: