Search Engine Optimisation(SEO)

Consumer  behaviour  has  changed  over  the  years.  Today,  most  customers  return  to  the  internet  for  details,  product reviews  and  check  out  the  competition  before  making  the  final  decision  of  making  a  purchase.  This  workshop  is  designed  to  help  radio  practitioners  leverage  on  SEO  to  provide  clients  the  website  traffic  they  need  to  achieve  their  marketing  targets  and  improve  their  bottom  line.

Course Content

At  the  end  of  this  module  participants  will  be  able  to:    

  • Understand  the  benefits  of  using  SEO  in  radio  advertising    
  • Apply  industry  best  practices  in  using  SEO  to  boost  radio  advertising  sales  and  improve  revenue   

Specifically the course will look at :

  • What  is  SEO  
  • How  Relevant  is  SEO?    
  • How  SEO  Works    
  • Why  SEO  Matters  in  Radio  
  • SEO  Best  Practices  in  the  Radio  Industry

Training Method

Interactive training session with Lorcan Kinsella from Brand Nova Digital.

Target Trainee Profile

Those working in creating digital content for radio stations and those working on creating digital campaigns alongside on-air campaigns in radio stations.

Assessment & Certification

This module is part of the Digital for Radio Diploma which participants can complete over a period of time.  Certification will take place through the Learning Waves Skillnet Radio Academy on successful completion of the full course and associated assignments.


Lorcan Kinsella, Founder & CEO of Brand Nova Digital.  Lorcan is one of the most sought after Digital Marketing Strategists both in Ireland and internationally. Over the past 8 years, he has trained over 3,500 professionals through custom training from 12-week digital marketing programmes to 2-day intensive lead generation sales funnel architecture workshops for leading brands, the commercial radio sector, agencies and has first-hand knowledge of the challenges facing many businesses in digital marketing.
 He lectures in Digital Marketing with several institutions including the Dublin Business School, Griffith College, Digital Marketing Institute and other corporate training organisations. Brand Nova Digital was born out of his desire to make digital marketing easy and accessible to every business.