Consumer behaviour has changed over the years. Today, most customers return to the internet for details, product reviews and check out the competition before making the final decision of making a purchase. This workshop is designed to help radio practitioners leverage on SEO to provide clients the website traffic they need to achieve their marketing targets and improve their bottom line.
At the end of this module participants will be able to:
Specifically the course will look at :
Interactive training session with Lorcan Kinsella from Brand Nova Digital.
Target Trainee Profile
Those working in creating digital content for radio stations and those working on creating digital campaigns alongside on-air campaigns in radio stations.
Assessment & Certification
This module is part of the Digital for Radio Diploma which participants can complete over a period of time. Certification will take place through the Learning Waves Skillnet Radio Academy on successful completion of the full course and associated assignments.
Lorcan Kinsella, Founder & CEO of Brand Nova Digital. Lorcan is one of the most sought after Digital Marketing Strategists both in Ireland and internationally. Over the past 8 years, he has trained over 3,500 professionals through custom training from 12-week digital marketing programmes to 2-day intensive lead generation sales funnel architecture workshops for leading brands, the commercial radio sector, agencies and has first-hand knowledge of the challenges facing many businesses in digital marketing.
He lectures in Digital Marketing with several institutions including the Dublin Business School, Griffith College, Digital Marketing Institute and other corporate training organisations. Brand Nova Digital was born out of his desire to make digital marketing easy and accessible to every business.