Measuring Metrics that Matter.

Course Brief

Are you simply interested in vanity metrics? So that’s Likes, followers or subscribers? Are you missing the real value in your metrics by not daggering deeper?  In this half day workshop you will look at :

  • How to establish the numbers that matter for you?
  • Setting goals related to metrics
  • Reporting metrics to your boss or board


Joanne Sweeney-Burke, Digital Training Institute.  Joanne is a former broadcast journalist, PR lecturer and CEO in various roles. Apart from being a busy entrepreneur she is also a published author. See She is an international speaker and a highly sought after digital marketing trainer.

Joanne is originally from Donegal but now lives in Galway with her husband and two children.

Embracing the digital age is something that Joanne has done with vigour and passion. Upskilling with a Masters in Digital Marketing and practicing what she preaches at her training courses. She also brings extensive business management experience to bear on all consultancy projects. Put simply when you hire Joanne and her team you benefit from a remarkable blend of media, marketing, communications and business skills.