Writing for the Social Web.

Course Brief

Content is the fuel that drives social success so understanding how to write for the social web is a vital skill. In this one day workshop you will learn about :

  • Receipe for great social content
  • Writing for emotional connection
  • Writing paid copy
  • Writing with SEO in mind
  • Writing to prompt action
  • Writing for each social network
  • Writing for email marketing
  • The elements of a great blog post


Joanne Sweeney-Burke, Digital Training Institute.  Joanne is a former broadcast journalist, PR lecturer and CEO in various roles. Apart from being a busy entrepreneur she is also a published author. See www.lawenforcementobserver.com. She is an international speaker and a highly sought after digital marketing trainer.

Joanne is originally from Donegal but now lives in Galway with her husband and two children.

Embracing the digital age is something that Joanne has done with vigour and passion. Upskilling with a Masters in Digital Marketing and practicing what she preaches at her training courses. She also brings extensive business management experience to bear on all consultancy projects. Put simply when you hire Joanne and her team you benefit from a remarkable blend of media, marketing, communications and business skills.