Digital Marketing Diploma

This course will provide you with an understanding of the concepts of Digital Marketing and how they apply to your work in the radio station. The course will allow you to see the benefits of digital marketing and how, once effectively implemented, can yield results for your station both in terms of audience and revenue. 

The course covers the following topics :

  • Traditional Marketing Concepts
  • SEO
  • Pay per click marketing
  • Google Analytics
  • Email Marketing
  • Social Media Marketing
  • Online PR and Creating Successful online PR campaigns
  • Online display advertising
  • Mobile Marketing
  • Affiliate Marketing
  • Planning and Implementing a Digital Marketing Campaign
     

Target Trainee Profile
Web designers, programmers, sales executives, marketing executives, those with responsibility for digital media within stations. The course is delivered by Sureskills Ltd.