- Research the client
- Tell the client that their target market is your audience, we have the people you need to talk too
- Tell the client what you did for a similar client and how it worked for them
- Don't say too much on the phone, don't talk yourself out of the appointment
- Make sure you are speaking to the right person
- Explain briefly to them how your station can help their business
- Ensure your conversation tone is correct
- Tell them you would like to learn more about their goals for their business
- Tell them you have a good idea for their business
- Be an expert as far as the client is concerned.
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