Bauer Media Audio Expands Audiovisual Distribution Through Amazon Fire TV.

Collaboration will bring Bauer Media Audio brands to Amazon’s Fire TV Channels video service - unlocking incremental reach, new AV inventory and expanded advertiser opportunities.  

Bauer Media has announced that Bauer Media Audio has become an official launch video content provider of Fire TV Channels. The Irish brands  Off The Ball, Newstalk, Talking Bollox, Mark Mehigan's Weekly Roast, Stall It and Family Flowers Only will now be available on Amazon Fire TV thus further expanding the reach of iconic Irish audio brands.  

Already live in the United States, the Fire TV Channels is set to roll out across the UK, Germany and Canada in the coming months. Through this agreement, Bauer Media Audio will be available to Fire TV users, representing a significant expansion of audience reach beyond its owned and operated platforms and enabling the company to engage audiences in new, high-growth connected TV environments. 

As part of the launch, Bauer Media Audio will introduce channels from several of its leading brands and podcasts, including in the UK: Hits Radio, KISS, Pete Wicks’ Man Made, Katherine Ryan’s What’s My Age Again, and Lost in Translation; and from Ireland: Off The Ball, Newstalk, Talking Bollox, Mark Mehigan's Weekly Roast, Stall It and Family Flowers Only. Fire TV customers will be able to seamlessly access Bauer Media Audio’s video and video podcast content without subscription barriers, unlocking new audience touchpoints.  

This initiative forms part of Bauer Media Audio’s broader strategy to expand its audiovisual footprint and evolve into a multi-platform content business. By extending distribution into connected TV, Bauer Media is strengthening cross-platform engagement, scaling its content beyond traditional audio channels, and building a more diversified and future-facing media ecosystem. 

Tobias Nielsen, SVP of Digital, Bauer Media Audio, said: “Launching on Amazon Fire TV marks an important step in scaling our audiovisual distribution and unlocking new commercial opportunities across connected TV. By bringing our UK and Ireland brands to Fire TV’s curated channels platform, we’re expanding our reach beyond owned platforms and creating new high-value advertising opportunities.” 

Ruth Fitzsimons, Director of Digital, Bauer Media Audio Ireland, said: “We are excited to join Amazon Fire TV as a launch video content provider, bringing our wide range of Bauer Media Audio audiovisual content to new audiences with changing consumption habits. This agreement enables Bauer Media Audio to showcase its wide range of owned and operated content from unmissable entertainment via Hits Radio and Kiss, to global current affairs with Newstalk, sports network Off the Ball, and a wide range of podcasts hosted by household names like Katherine Ryan and Pete Wicks. At Bauer Media Audio, we are committed to creating brilliant content that engages audiences on-air, in podcasts, and on screen, while expanding our audiovisual reach.”