Radio Advertising Report Shows Strong Revenue Performance Year on Year.

Radiocentre Ireland has produced figures on the radio advertising market from January to September 2025.  The report shows that the Irish radio advertising market generated revenues of €116.4 million for the January to September 2025 period, representing an increase of 1.8% year-on-year.  The report shows strong revenue performance year to date for Irish broadcasters.  

The €116.4 million total comprised of:

• €88.4 million in spot revenue(radio commercials), up 1.5% for the period.
• €22.3 million in branded content revenue (sponsorships, partnerships, and content solutions), up 0.9%.
• €5.7 million in digital audio revenue, up 10.2%.

The digital audio revenue reflects in come from Irish radio operators only and does not include revenue from global audio platforms such as Spotify or Acast.

Revenue from media agencies totalled €81.8million, up 3.4%, while direct advertiser revenue came to €34.6 million,down 1.8% for the period.

The largest spending categories on radio continue to be retail, household services (utilities and telecoms), government, finance, and motors. The retail and finance categories recorded strong growth, while spending in the government and motors categories declined. The household services category remained flat.

Further details can be found on www.radiocentreireland.ie.