Irish Radio Reaches All-Time High in Audience Numbers

Irish Radio Reaches All-Time High in Audience Numbers.

  • 15th May, 2025

The JNLR/Ipsos report issued today, covering the period from April 2024 to March 2025 shows that radio is enjoying record levels of listenership, with 3.94 million people now tuning in every week, an increase of 128,000 listeners compared to the same 12-month period previously (April 2023 – March 2024). The daily weekday audience is also hugely impressive, with 3.5 million people listening each weekday, an increase of 103,000 listeners compared to the same period last year. Despite competition from a wide range of media, Irish people have a deep passion for live radio and are listening in growing numbers across both broadcast and online platforms.

Other key results from the latest JNLR/Ipsos survey are:

  • 90% of all adults and 85% of 15–34-year-olds listen to radio every week.
  • 68% of 15-34 year olds listen to radio each weekday, while daily weekday listening levels for the hard to reach 15-24 year old cohort is also very impressive with 64% listening each weekday.
  • Listening levels to local and regional radio continues to be very strong with over 2.2 million adults listening to their local or regional station every single weekday.
  • The average weekday audience listening at any time between 7 a.m. and 7 p.m. is now 1,091,000 — one of the highest ever recorded — representing an increase of 41,000 listeners compared to the same period previously.
  • The Irish Audio Report which was published in November last year and measures all forms of audio listening, revealed there is universal listening to audio content with 97% of adults listening every week. Live radio dominates audio listening with a 76% share of total audio listening followed by music streaming with a 12% share while YouTube Music has a 6% share and podcasts a 3% share of audio listening.
  • In terms of how people listen, 12% of all radio listening is now through a connected device with 7% of all listening through a smart speaker while listening via a mobile device is at 3%.
  • For the younger 15 to 34 age cohort, 20% of all their radio listening is now through a connected device with a smart speaker accounting for 7% of all 15-34 listening, while listening through a mobile device also accounts for 8% of all radio listening for this audience.

Ciaran Cunningham CEO Radiocentre Ireland said:

“It is clear that radio listening is booming in Ireland, and today’s figures are a strong reminder that Irish radio remains a central part of people’s lives, with brilliant content being consumed by millions of listeners every single day. All segments of the Irish population—from young to old—are tuning in in large numbers, as radio continues to be a vital part of daily life in Ireland. While many other forms of media are experiencing audience declines, radio continues to enjoy record listenership. This presents a valuable opportunity for brands to harness the power of radio and connect with millions of listeners across both broadcast and online platforms ”.

For more information contact:

Ciarán Cunningham, CEO, Radiocentre Ireland

Source: Radiocentre Ireland and JNLR/Ipsos 2025-1 (April 2024 to March 2025), JNLR/Ipsos 2024-2 Audio Module (Apr’24 – Jun ’24 3 month data)

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