iRadio is kicking off 2022 in style with a station-wide rebrand. The inspiration behind this is the ‘Golden Hour’ – predominantly orange but still casting off some of the prettiest colours in the spectrum. In the new brand you will now see hues of teal blue, pink and purple added to our stronger yellow and orange colours, to complete the new iRadio brand.
The focal point of this rebrand is their stunning new TV advert, built around the concept of “My World, My Station, My Music.” It puts the listener centre stage and introduces us to ‘Senan’ the Snail. Of course it’s not just about the small screen. In addition to this radio ads are running on air and the station has decked out their brand new Nissan Qashqais for the ‘Nissan iTeam with Kevin Egan Cars Sligo’ with the new colours. The official iRadio website has also been ugraded along with their multiple social media platforms, station jingle and imaging pack. This refresh forms part of iRadio’s future for the coming years and lays out the beginning of a series of plans for the station to evolve and grow.
iRadio CEO Mark Cunning welcomes the look, saying:
“The brief around the rebrand wasn’t to apply wholesale changes to the look and feel of iRadio. It seems like the right time to evolve and enhance our established colour scheme to better represent fun, opportunity and the excitement that 2022 has given us. To be able to undertake and execute a project of this scale, and do it all in house, is testament to Derek and the Creative team we have in iRadio.
Across the last two years there have been times when it felt like we were running to stand still. Like so many others we were constantly in survival mode, pivoting and resetting to overcome the many challenges COVID 19 presented to our product and our business. We’re excited about 2022, it’s time to have fun, to push boundaries and to move forward.”
iRadio’s Creative Director Derek Cassells added that ultimately the rebrand is all about having some fun:
“When we sat down and looked at what we wanted to achieve, we all agreed that we wanted to represent our listeners better, so adding a sense of playfulness and fun was key to the brand refresh. Overall it has been a great success. It certainly compliments the station sound and really does represent our listeners and the personality of the station much more accurately.”
Check out My World, My Station, My Music and Senan the Snail below.
Source : iRadio
Published : 16th February 2022