New Digital for Radio Programme to commence on 3rd October 2017

Learning Waves Skillnet will commence a new Digital for Radio programme on 3rd October 2017.  The programme has been in development for the last three months with Learning Waves Skillnet and Lorcan Kinsella from Brand Nova Digital.  The course is being tailored to meet the needs of the radio industry and a sub committee has been working with Brand Nova Digital in the development of the course.  Those on the sub committee are representative of the industry and include :

  • Stephen O'Farrell, Urban Media
  • Alison Healy, Today FM
  • Linda Kennedy, IRS+
  • Sinead Sullivan, WLR FM
  • Sarah Kieran, Media Lawyer

The programme aims to meet the needs of those working in this area across the Independent Commercial Radio Sector.  Those participating in the programme will be required to undertake a number of core modules and then depending on the area they work in, they can specialise in either sales or content creation modules.  The modules on the course include :

  • Developing your Digital Strategy
  • Overview of the Digital Media Landscape in Ireland
  • Legal Risks of Social Media for Radio
  • Search Engine Optimisation
  • Content Creation
  • Writing for the Web
  • Analytics Platforms
  • Social Media Insights
  • Digital Selling
  • Monetising your Digital Real Estate
  • Traditional and Digital Campaigns for Radio
  • Creative Digital Campaigns for Radio
  • Mobile Content for Radio
  • Social Media Platforms for Radio
  • Implementing your Digital Strategy

The programme will be delivered by a host of experts from a range of organisations including :

  • Brand Nova Digital
  • Core Knowledge
  • Hand Made Marketing
  • Digital Training Institute
  • Facebook
  • Google
  • LinkedIN
  • Media Lawyer
  • Deborah Carpenter
  • Glen Mulcahy

The course will commence on 3rd October 2017 and will run until 5th December 2017, one day per week for participants.  The course will be limited to 12 places and bookings can be taken on



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