This will be the question posed by James Cridland, Radio futurologist / Managing Director, Media UK in a
James Cridland workshop in 15th November in Dublin. 

James has worked in radio since 1989 as an award-winning copywriter, presenter, and internet advisor. In 2001 he joined the original Virgin Radio in London, where he was Digital Media Director. In 2007 he joined the BBC to work on the BBC iPlayer for radio, achieving a dramatic increase in the service's audio quality. Since leaving the BBC in 2009, he has worked for a variety of businesses, including the receiver manufacturer PURE, audio blogging platform Audioboo and a variety of European media companies, helping them focus on the benefits and challenges that new platforms bring to their business.

The workshop is aimed at all presenters, programme directors and assistant programme directors.  Full details of the workshop will be available on www.learningwaves.ie in the coming weeks.

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