Leading as a Producer - Radio Producer Certificate.

Course Details

  • Date Tue, 11th October 2022
  • Time 10:00 to 12:30
  • Duration 8 weeks
  • LocationOnline via Zoom
  • Trainers Patrick Haughey, Sue Ellis, Jane Kinghorn and Garrett Harte

Course Aims

The aim of this course is to give you the opportunity as a radio producer to optimise your current skills and to learn new skills.  The course will cover the key elements of producing a radio show, an insight to the producers toolkit, how social media is impacting the role of the producer, insights from presenters and producers across a range of radio programmes.  The programme is aimed at those with less than 18 months experience as a radio producers who want to move to the next level of their career. 

Course Content

Module 1 - Course Overview & The Producers Toolkit

  • Overview of the course and course objectives
  • Meet the trainers
  • The fundamentals of great radio production
  • The Producers Toolkit
  • Panel Discussion - Meet the Presenters

Module 2 - Creating Great Content for your Show

  • How audience appetites have changed when it comes to talk radio
  • Liberal v Conservative voices
  • Research Techniques
  • Running order for your Show
  • New ways to find topical content
  • Original content - stand out from the crowd
  • Branded content and commercial partnerships
  • Getting your show to air
  • Promoting your radio show
  • How to Manage disaster situations
  • Innovation as a producer
  • Pitching your ideas
  • Managing costs and budgets

Module 3 - Leadership and Communication (Part 1)

  • Understanding yourself before you lead others
  • Transitioning from team member to team leader
  • Growing your confidence and your own leadership and communication style

Module 4 - Leadership and Communication (Part 2)

  • Building effective feedback skills in order to raise performance levels
  • Managing Up - Influencing Skills
  • Dealing with management -know what they expect and how to deal with it

Module 5 - Technology - Impact of Technology on Radio Production

  • Role of Podcast in supporting your live show
  • Working smart - how to make your podcases effectively and efficiently
  • Software programmes that all producers should know about
  • Digital content - tips on creating digital content that engages audiences
  • Measuring your shows success in a Digital Age
  • Hear from experts

Module 6 - Media Law - All your Questions Answered

  • Q&A with Sarah Kieran from Media Lawyer
  • Understanding the legal implications of content both on-air and online
  • Overview of the BAI Code on Impartiality, Objectivity and Fairness in News and Current Affairs

Module 7 - Course Wrap Up

  • Review of course and content
  • Participant learnings from a content and leadership perspective
  • Participant presentations


Sue Ellis, The Communication Coach

Jane Kinghorn, The Communication Coach

Patrick Haughey, AudioBrand

Garrett Harte, Harte Media

Who is this content for?

Anyone who is producing a talk/music/sport programme in a radio station and who has less than 18 months experience.  Successful trainees will receive an Radio Producer Certificate from the Learning Waves Radio Academy.  There will be pre-course work required from all participants.  The details of the pre-course work will be emailed to participants who secure a place 10 days in advance of the course commencing.

Training Method

The course delivery will be very practical in nature with a series of guest lecturers participating in the programme.  Participants will be encouraged to get involved in the programme discussion and practical tasks during the programme. The dates and time for the course are as follows :

11th October 2022 - 10am to 11.30am online via Zoom

26th October 2022 - 9.30am to 4.30pm, in person, Clayton Burlington Hotel, Dublin

2nd November 2022 - 10am to 12.30pm, online via Zoom

10th November 2022 - 10am to 12.30pm, online via Zoom

16th November 2022 - 10am to 12.30pm, online via Zoom

23rd November 2022 - 10am to 12.30pm, online via Zoom

30th November 2022 - 10am to 12.30pm, online via Zoom

14th December 2022 - 10am to 12.30pm, online via Zoom

To register for this course go to : https://bit.ly/Producer22

You have to be registered with Learning Waves to access the course.