A Digital Content Marketing Strategy for Radio.
Course Aims
In this workshop you will find out how to map out a 12 month plan for your station. Specficially the workshop will look at how to plan a digital content plan for a show, how to prioritise content formats, repurposing content for on-air, web and social and will also look at exploring content marketing tools.
Course Content
The workshop will cover the following :
- Why content drives results online
- What content formats matter
- How to repurpose your content and work smarter not harder
- The 20/80 rule of content marketing for radio
- Master NOW content
Who is this content for?
All of those working on generating and scheduling content for digital platforms.
Training Method
Online via Zoom
