A Digital Content Marketing Strategy for Radio.
Course Aims
In this workshop you will find out how to map out a 12 month plan for your station. Specficially the workshop will look at how to plan a digital content plan for a show, how to prioritise content formats, repurposing content for on-air, web and social and will also look at exploring content marketing tools.
Course Content
The workshop will cover the following :
- Why content drives results online
- What content formats matter
- How to repurpose your content and work smarter not harder
- The 20/80 rule of content marketing for radio
- Master NOW content
Who is this content for?
All of those working on generating and scheduling content for digital platforms.
Training Method
Online via Zoom
You have to be registered with Learning Waves to access the course.
