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Radio Talks with Learning Waves - Episode 3 - Viral Opportunity for Radio on Social Media with Emma Carroll & Matthew Coughlan
In this third episode, Emma Carroll, OTB Sports & Matthew Coughlan, Media Central bring an insight into how a successful campaign was executed, resulting in 1k listens per week, 3.2k views per week & 12k impressions.
This campaign "blew the KPIs out of the water" and the COYGIG podcast "exceeded everyone’s expectations".
Listen below to hear more about the tactics that made this campaign so successful.