Level Up Your Podcast with AI.
Course Aims
With over 7 million podcasts now available on Spotify, it’s clear that podcasting is no longer an emerging medium, it is a mainstream, high-growth industry with record audience reach, strong commercial investment, and expanding career opportunities.
As the medium has grown, so too has the number of powerful AI tools empowering creators to work smarter at every stage of the process. From identifying a genuine gap in the market, and producing professional-grade audio, to creating compelling social media assets and showing up at the top of Google and AI-generated search answers, AI has fundamentally changed what time-poor podcasters and marketing teams can achieve.
This practical training programme, delivered by award-winning podcast and radio producer Patrick Haughey, equips participants with the knowledge, skills and direction they need to leverage the power of AI to bring their podcasts to the next level – at every stage of the process.
Course Content
The course will cover:
The podcast landscape in 2026– what’s driving the continued growth of podcasts, key trends, and how new technologies are shaping the future industry.
The AI collaboration mindset – AI isn’t doing the work for you, its joining your team, under your direction.
- Recommended AI tools for every stage of the podcast production process, including:
- Planning - Identifying the gaps, developing your concept, production planning.
- Recording - Creating high-quality audio, at source and in post-production.
- Cutting - Editing content and multitrack mixing (adding music, sound effects and other elements)
- Show notes - Writing keyword-rich show notes that help to surface your show on Google, podcast platforms and AI search results.
- Repurposing - Creating quality social media video assets quickly and easily.
- Measure & Grow - Analyse performance, audience behaviour, and opportunities for growth.
Trainers
Patrick Haughey, AudioBrand
Audiobrand is Ireland’s leading branded podcast agency, specialising in turnkey audio content for companies and organisations. Led by multi award winning radio producer, Patrick Haughey, AudioBrand creates, records and grows bespoke podcast series that build thought leadership, and enhance marketing strategy, corporate relations, and employee engagement.
Patrick has created and produced national radio, TV and digital shows including Today FM’s Last Word with Matt Cooper (11 years), Mario Rosenstock’s Sunday Roast, RTE’s ‘The Big Bite’ with David McWilliams, Ireland Unfiltered with Dion Fanning and All In with AIB on JOE.ie. He is Founder and Director of The Today FM School of Radio and Podcasting, and delivers bespoke podcast training programmes for organisations including MediaHuis, the Public Relations Institute of Ireland, Learning Waves Skillnet and Positive2Work Skillnet. He also works with individual company owners and SMEs on content and audio (podcast) strategy.
Who is this content for?
All those involved in the creating, pitching and presenting podcasts.
Training Method
Online via Zoom
