AI Tools for Social Media.

Course Aims

This hands-on course gives radio professionals practical skills across the full AI social media stack. Participants will work with the leading AI models (ChatGPT, Claude, Gemini, Perplexity), AI design tools (Canva and Adobe Express), AI video tools (CapCut and Edits), live broadcasting and recording platforms (StreamYard and Riverside.fm), and the Agorapulse social media management platform. The course is built specifically for the realities of radio: limited time, lean teams, and the need to repurpose existing on-air content into shareable formats that grow audience and protect station brand. Tools are grouped by the job they do, so participants leave knowing exactly which tool to reach for and when.

Course Content

On completion of this course, participants will be able to:

Compare ChatGPT, Claude, Gemini, and Perplexity, and select the right AI model for captions, ideation, research, and trend spotting
Write prompts that produce on-brand social copy in the station's tone of voice
Use Canva Magic Studio and Adobe Express to create branded graphics, promotional posts, and event creative
Edit short-form video for Reels, TikTok, and YouTube Shorts using CapCut and Instagram's Edits app
Broadcast live shows, interviews, and events to multiple platforms simultaneously using StreamYard
Record studio-quality remote interviews with Riverside.fm and turn them into AI-generated short-form clips
Plan, schedule, and analyse social content across all station channels using Agorapulse and its AI assistant
Build a repeatable weekly content workflow that turns one show into ten pieces of social content
Apply responsible AI use principles when publishing AI-assisted content under the station brand

Specifically the course will look at:

The full AI social media stack for radio: models, design, video, live,and management. How to think about content as a workflow, not aseries of one-off posts.
Side-by-side comparison of ChatGPT, Claude, Gemini, and Perplexity. When to use each one for captions, hashtags, content ideas, audience research, and trend spotting. Writing prompts that produce on-brand copy in the station's tone of voice.
Canva Magic Studio (Magic Write, Magic Edit, background remover,brand kits) alongside Adobe Express AI features. When to use eachfor station graphics, promo posts, presenter cards, and event creative.
CapCut for full-feature short-form video editing with AI captions, auto-cut, and templates. Edits, Instagram's native video tool, for Reels-first workflows. Choosing the right tool for the platform.
StreamYard for multi-destination live broadcasting to Facebook, YouTube, and LinkedIn at the same time. Riverside.fm for studioquality remote recording with AI Magic Clips that generate shortform video automatically from long-form content.
Scheduling, publishing, and reporting across all station social channels in one place. Using the Agorapulse AI Writing Assistant for captions and replies. Inbox management, social listening, and reporting for sales and management.
Bringing the full stack together. From one show to ten pieces of content. Action planning and Q&A.

Trainers

Joanne Sweeney is the founder and CEO of Digital Training Institute. A former journalist with over 25 years of experience in digital transformation, Joanne holds credentials from the Harvard Kennedy School in AI and Public Policy, is the author of four books including AI Playbook, and hosts the AI SIX podcast (300+ episodes).
Joanne has been delivering training for Learning Waves Skillnet for 8 years, during which time she has designed and delivered four CPD-accredited programmes for the independent radio sector: Certificate in AI for Radio, Diploma in Social Media for Radio, Diploma in Digital Marketing for Radio, and Certificate in Digital Sales for Radio.