Audio and Digital Insights 2026.

This workshop will cover the following:

Audio Insights 2026 

In this part of the session, Ciaran Cunningham will look at:

• The key media trends defining 2026 including: 
  • growth predictions,  
  • changes in media consumption,
  • the role of attention and effectiveness,
  • the evolution of cross-platform measurement, and the increasing importance of trusted, brand-safe environments.

It examines what these trends mean for broadcasters operating in the audio sector, highlighting both the opportunities and the challenges ahead.

Digital Insights 2026 

In this part of the session, Joanne Sweeney will look at: 

• The digital media trends that really matter for radio right now.
• What is actually getting reach and engagement on social media in 2026, and what is no longer worth the effort? Joanne will break down what is happening on social platforms, which formats are performing, and how audience behaviour is changing.
• Joanne will also explore the impact AI is having on web traffic, search, and content discovery, and how to protect yourself against ‘zero click’.
• Most importantly, this session will focus on why radio has a real advantage in an AI-driven world. Authentic voices, trusted presenters, and human storytelling are things AI cannot replace. Joanne will show how radio can lean into these strengths and use AI as a support, not a threat.

The session will wrap with a live Q&A, with time for questions.

Joanne Sweeney, Digital Training Institute, Ciaran Cunningham, Radiocentre Ireland