Understanding GA4 - The New Google Analytics Platform.

Course Aims

To support radio station staff in how to use, navigate and report on website metrics using the GA4 dashboard. 

Course Brief

  • What is GA4?
  • How to optimise your dashboard for essential radio insights 
  • How to set up events 
  • Reading and interpreting your data on GA4 
  • How to customise and automate weekly reports 

Who is this content for?

This course is aimed at station managers, programming directors, digital / marketing managers, sales managers, social media managers, digital content producers and all those using GA4.

Training Method

The course will be delivered online via Zoom.  To register for the course click 'Book Now' at the top of the page.