Youth Culture Uncovered.

Course Aims

The aim of this course is to delve into the insights uncovered in the research carried out by the Youth Lab at THINKHOUSE on 'What is it like to be young today? and what this means for radio stations in terms of content and advertising.

Course Brief

The perspectives of the youth generation today helps organisations see around corners. Through the lens of future-proofing, The Youth Lab at THINKHOUSE will present our
latest Youth Culture Uncovered research, exploring the question ‘what is it like to be young today?’, taking a deep-dive into how 16-35 year olds are finding joy and purpose in a f*cked up world.
It will speak to the codes of communication of youth, how organisations are successfully engaging with young people - from youth boards to reverse mentoring to youth collabs, and
key impacts for the radio sector. A group workshop will follow the presentation.

Who is this content for?

This course is aimed at everyone working in the Independent Radio Sector in Ireland and in the Sales Houses that represent those stations. To reserve your place on this course go to :