A Digital Content Marketing Strategy for Radio.

Course Aims

In this workshop you will find out how to map out a 12 month plan for your station.  Specficially the workshop will look at how to plan a digital content plan for a show, how to prioritise content formats, repurposing content for on-air, web and social and will also look at exploring content marketing tools.

Course Brief

The workshop will cover the following :

  • Why content drives results online
  • What content formats matter
  • How to repurpose your content and work smarter not harder
  • The 20/80 rule of content marketing for radio
  • Master NOW content

Who is this content for?

All of those working on generating and scheduling content for digital platforms.

Training Method

Online via Zoom