Storytelling for Radio.

Course Brief

This course is aimed at those working in the sector who want to understand storytelling on a deeper level, to understand how to use storytelling to engage, persuade and entertain audiences across Ireland on a daily basis.

Course Content

The course will cover the following :

  • Why Storytelling matters
  • The ingredients of a great story
  • Storytelling in video
  • Audio Storytelling
  • Telling stories in social platforms
  • Using storytelling in your daily work


Training Method

The course will be delivered online via Zoom and will be delivered over 2 sessions, 2 x 2.5 hour sessions.  The course will take place on 5th and 6th July 2021.

Target Trainee Profile

This course is aimed at all those involved in researching, producing and telling stories across all platforms in the Independent Radio Sector in Ireland. 

Trainer - Mark Egan, Purple Bridge Media

Purple Bridge Media was founded by former BBC video-journalist and trainer, Mark Egan. The name refers to the purple railway bridge outside BBC Television Centre in West London. Mark has delivered training programmes for major organisations worldwide including the UN, World Health Organisation, Essex Police, European Broadcasting Union and the Prime Minister of Finland’s communications team.

The ethos of Purple Bridge Media is telling stories and sharing skills to meet the challenges of the modern economy.