Storytelling for Radio.

Course Aims

This course will explore the power of storytelling - making you ready to tell your story to your audiences, to tell your story at staff meetings, in the board room or at the next job interview. This in-person workshop is an opportunity to enjoy a great time, not only learning from the experience of one of radio’s most passionate ambassadors, but also by sharing best practice with the other talented attendees.

Course Content

This course will cover the following:

Three ways to start your presentation
How to structure your story
Exploring ‘connection & direction’
The art of Kiss
How to make your strategy memorable and motivating
How to tell bad news
Communication with confidence
Write an intro to a speech
Time to try out your own story in front of the group
Question & Answer session

At the end of the course you will:

Know how to structure your presentations in order to grab your audiences attention
Know how to make your story memorable and motivating
Know how to be more confident on-air, on stage or in a meeting

Trainers

Ben Cooper, Ben Cooper Media

Join Ben Cooper to explore how you can become a powerful storyteller. Drawing from his experience as Controller of BBC Radio 1, 1Xtra & Asian Network, and Chief Content Officer at Bauer Media Audio, he shares insights from working with the most famous broadcasters in the UK. You will learn how to create memorable narratives that will make your ambitious ideas resonate and deliver meaningful results.

Who is this content for?

This course is aimed at all those content creators working in radio, news, sport, current affairs, digital, sales who want to tell their stories to audiences across the country and abroad.