Building Sales through LinkedIn.

Course Brief

This masterclass will enable sales executives, account managers, sales managers and those interacting with clients to leverage the power of LinkedIn to generate and grow radio sales.  The one day masterclass delivered by Joanne Sweeney will allow participants to understand how to maximise their personal profile on LinkedIn which will allow them to connect, nurture and convert connections.


  • Perfecting your LinkedIn profile
  • Using LinkedIn for discovery and research
  • Outreach and engagement strategy
  • Publishing content and engaging with connections for greater influence 
  • Video for greater engagement
  • How to use hashtags on LinkedIn
  • Your personal LinkedIn plan


Trainer - Joanne Sweeney, CEO, Digital Training Institute

Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.

Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on and leverages technology to expand digital education to as many people as possible.