Diploma in Digital Content & Marketing for Radio - Winning new Audiences on Instagram.

Course Brief

Instagram is the fastest growing social network and is capturing the attention of younger audiences with its engaging Stories, live and long-form video capabilities. In this workshop, participants will develop an Instagram strategy for their radio station and learning best practice tactics and techniques. They will also learn how to combine on-air content with Instagram for greater audience engagement and presenter profiling. 

Learning Outcomes

At the end of the course learners will:

  • Understand how to leverage Instagram to win new audiences
  • Understand how to maximise all Instagram’s features and functionality
  • Learn how to develop an Instagram strategy for their station
  • Learn how to create engaging video content that delights audiences 



Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.

Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on digitaltraining.ie and leverages technology to expand digital education to as many people as possible.


This course is part of the Diploma in Digital Content and Marketing for Radio.  Participants will receive 5 credits on completion of this module.  A total of 30 credits must be gained by participants in order to gain the Diploma.