The media landscape has changed and so has the business of radio. Digital marketing has a key role to play in the modernisation of radio stations to attract, retain and wow audiences. With radio now being listened to across multiple devices on multiple channels, it’s vital that digital marketing tactics are used for business development purposes.
A digital marketing strategy must be in place which aligns with the business and communications plan of the radio station.
In this workshop, Joanne Sweeney will share insights into the key factors for consideration for radio stations, the current behaviours of digital age listeners and how news and media has been disrupted.
After this workshop, participants should be able to: