Mobile Marketing.

Course Brief

With 80% of internet users now owning a smartphone, radio stations can no longer ignore the need for a mobile marketing strategy.  A radio station, like any other  business  needs  a  mobile  marketing  strategy  for  the  same  reason  that  you  need  a  computer  and  wi-fi  access  – this  is  the  age  in  which  we  live!  Walk  around  any  major  city  and  you'll find  more  than  just  a  few  folks  with  faces  glued  to  their  smartphone  screens.  This means  that simply  ignoring  the  rise  of  mobile  just  isn't an  option. 

Course Content

  • What  is  Mobile  Marketing? 
  • Mobile  Marketing  Landscape 
  • Why  you  Need  A  Mobile  Marketing  Strategy 
  • Types  of  Mobile  Marketing   
  • Mobile  Marketing  Best  Practices   
  • Mobile  Marketing  Campaigns 


Training Method

Interactive training session with Lorcan Kinsella from Brand Nova Digital.


Target Trainee Profile

Those working in creating digital content for radio stations and those working on creating digital campaigns alongside on-air campaigns in radio stations.


Assessment & Certification

This module is part of the Digital for Radio Diploma which participants can complete over a period of time.  Certification will take place through the Learning Waves Skillnet Radio Academy on successful completion of the full course and associated assignments.



Lorcan Kinsella, Founder & CEO of Brand Nova Digital.  Lorcan is one of the most sought after Digital Marketing Strategists both in Ireland and internationally. Over the past 8 years, he has trained over 3,500 professionals through custom training from 12-week digital marketing programmes to 2-day intensive lead generation sales funnel architecture workshops for leading brands, the commercial radio sector, agencies and has first-hand knowledge of the challenges facing many businesses in digital marketing.
He lectures in Digital Marketing with several institutions including the Dublin Business School, Griffith College, Digital Marketing Institute and other corporate training organisations. Brand Nova Digital was born out of his desire to make digital marketing easy and accessible to every business.