With 80% of internet users now owning a smartphone, radio stations can no longer ignore the need for a mobile marketing strategy. A radio station, like any other business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access – this is the age in which we live! Walk around any major city and you'll find more than just a few folks with faces glued to their smartphone screens. This means that simply ignoring the rise of mobile just isn't an option.
Interactive training session with Lorcan Kinsella from Brand Nova Digital.
Those working in creating digital content for radio stations and those working on creating digital campaigns alongside on-air campaigns in radio stations.
This module is part of the Digital for Radio Diploma which participants can complete over a period of time. Certification will take place through the Learning Waves Skillnet Radio Academy on successful completion of the full course and associated assignments.
Lorcan Kinsella, Founder & CEO of Brand Nova Digital. Lorcan is one of the most sought after Digital Marketing Strategists both in Ireland and internationally. Over the past 8 years, he has trained over 3,500 professionals through custom training from 12-week digital marketing programmes to 2-day intensive lead generation sales funnel architecture workshops for leading brands, the commercial radio sector, agencies and has first-hand knowledge of the challenges facing many businesses in digital marketing.
He lectures in Digital Marketing with several institutions including the Dublin Business School, Griffith College, Digital Marketing Institute and other corporate training organisations. Brand Nova Digital was born out of his desire to make digital marketing easy and accessible to every business.