Digital Insights for the Radio Sector.

Course Brief

As a CEO or Station Manager, how do you generate new revenue streams in the Digital Age?  How do you get your station's influence to extend to the social web?  In this workshop you will learn the tactics to stand out from the crowd using a mix of social, web and email marketing tactics. 

Course Content

In this 2 hour session you will understand the importance of a Digital Marketing Strategy for your station, how to execute it and how to appoint roles and responsibilities in your station in relation to Digital.


Joanne Sweeney-Burke, Digital Training Institute.  Joanne is a former broadcast journalist, PR lecturer and CEO in various roles. Apart from being a busy entrepreneur she is also a published author. See She is an international speaker and a highly sought after digital marketing trainer.

Joanne is originally from Donegal but now lives in Galway with her husband and two children.

Embracing the digital age is something that Joanne has done with vigour and passion. Upskilling with a Masters in Digital Marketing and practicing what she preaches at her training courses. She also brings extensive business management experience to bear on all consultancy projects. Put simply when you hire Joanne and her team you benefit from a remarkable blend of media, marketing, communications and business skills.