Working in radio production or sales it is essential to know and understand the difference between radio and print advertising and having the ability to utilise radio to create more effective commercials. This course will provide you with the knowledge and skills you need to do just that. In this course we will show you:
The course consists of 8 modules which include extra video tutorials, live webinars, podcasts and peer support throughout your online learning. The modules that are included are as follows:
Online training course with a series of workshops integrated into the programme over the duration of the programme.
Those working in Commercial Production across the Independent Commercial Radio Sector in Ireland
Diploma in Creative Radio Advertising from London School of Music
Eugene is an award-winning Senior Copywriter, Creative Director, Group-head and Author. He began working at Saatchi & Saatchi London in 1980. In his 17 years there he went from junior copywriter to senior writer, group-head and a director of the company. In the same period, the agency went from medium-sized British agency to the biggest and most successful agency in the world. He went on to work around the world for McCann Erickson satellite, Amster Yard in New York, Saatchis in New Zealand, Publicis in Dublin (where in his head of copy role they became Ireland’s most awarded creative agency). Eugene now works for GoCreateAcademy, is an author and a board director with the international advertising and creative festival, the Kinsale Sharks - www.kinsalesharks.com
Peter is a co-founder of GoCreateAcademy. He was a concert pianist, won two Lloyd Webber Piano Awards and was the youngest ever examiner of the London College of Music. He worked for Roland (the electronic music manufacturer) and toured the world working with such luminaries as Madonna, Kenny Rogers, Leo Sayer and many others. He became head of production at Capital Radio Group, before setting up his own creative agency - delivering advertising campaigns & projects for companies like Samsung, Unilever, Coca-Cola and Vue Cinemas. He combines his musical, technological, research and scientific understanding as a global platform speaker and is a passionate philanthropist about online learning.
Susan Hickey is an award-winning media presenter, producer, author & entrepreneur. She’s worked across TV, Radio and online as a presenter
& interviewer around the world, including UK’s Channel4, Spain’s MobuzzTV and Ireland’s RTE - covering diverse subject matters from technology to finance. She is currently the host of GCTV Live. Susan is a pioneering entrepreneur, recently recognised by the Irish Government where President Michael D Higgins invited Susan to the Presidential House to receive an award as one of Ireland’s top female business leaders. She is the co-author and presenter of the world’s first academic qualification in Vlogging and is a platform speaker at media and educational events as far afield as Singapore & KL.
Richard is a highly experienced audio engineer, producer and technical facilities designer, lecturer and academic manager, Richard has worked in proaudio since 1988 as an expert-level audio recording, editing and mixing engineer. He has worked on several interntional high-profile complex audio projects with the likes of Vue Cinemas, Shell, Capital Radio, Sony and many Soho Mixing houses on international films and documentaries.
Richard is an award winning composer for film, video, television, and dance. He is a gifted educator who has taught, directed, and coached thousands of performers. He has held roles such as University Lecturer, Music Director, Director of Vocal Programme, Vocal & Performance Coach over the last 25 years and overseen hundreds of workshops. Richard has developed a unique ability to coach performers to break through their limitations and excel beyond their expectations. Richard's credits include La Bella Vita Arts, Tuscan Musical Theatre Project, Italy; Acting Intensive with Jude Alderson in France; The Actor's Centre Covent Garden; Actors Re-choired Covent Garden; Pineapple Studios, Covent Garden; Anna Fiorentini Theatre and Film School; Grant MacEwan College, Canada; Saint Paulus Lutheran Church San Francisco; Shari Carlson Studio, San Francisco State University etc.