Working in radio production or sales it is essential to know and understand the difference between radio and print advertising and having the ability to utilise radio to create more effective commercials. This course will provide you with the knowledge and skills you need to do just that. In this course we will show you:
The course consists of 9 modules which include extra video tutorials, live webinars, podcasts and peer support throughout your online learning. The modules that are included are as follows:
Get to know who does what in a typical radio commercial production department.
The crucial differences between press and radio advertising, the advantages of radio advertising and the different ways you can connect with your listeners.
How to brand in sound to influence people cognitively, physically, physiologically and most importantly, change their behaviour!
Golden rules to create great, engaging copy.
Key production techniques you absolutely have to know.
How to manage and direct your voice over artist to get the best results.
How to find out what you really need to know from clients.
How to make killer presentations so clients love your creative ideas!
How to gain the qualification.
Online training course with a series of workshops integrated into the programme over the duration of the programme.
Those working in Commercial Production across the Independent Commercial Radio Sector in Ireland
Diploma in Creative Radio Advertising from London School of Music
GoCreate Academy UK