The aim of this course is to give participants an overview of the legal implications of publishing content to social media channels and also to look at the implications of using content from social media channels.
This course will look at the use of social media by radio stations to:
- generate listener interaction with on-air programming, and
- source on-air and website content, is now ubiquitous in the radio broadcasting industry.
This course is designed to raise trainee awareness of:
- the legal risks and risk management protocols for using social media to generate listener interaction with on-air programming;
- the legal risks and risk management protocols for sourcing on-air and website content from social media;
- personal liability and responsibilities of station personnel for their activities on personal social media accounts; and
- the role, purpose and necessity for in-house social media policies in radio stations.
The course comprises a half-day seminar (x3 hours) during which a slide presentation and discussion with the group will take place covering the topics outlines in