Learning Waves Skillnet, the training body for the Independent Commercial Radio Sector in Ireland, has today launched a Diploma in Social Media for Radio. This course builds on the hugely successful Digital Marketing Certificate for Radio recently designed and delivered by the network. The Digital Marketing Certificate was rolled out online via Zoom from April 2020 and on 11th July 2020, 29 participants graduated from the programme.
It is based on feedback and input from the participants on the Digital Marketing course, that Learning Waves Skillnet, along with Joanne Sweeney from the Digital Training Institute developed the Diploma in Social Media for Radio.
The Diploma courses aims to enhance the knowledge portofolio across the sector and will allow participants to hone their Social Media Skills in order to grow revenue and grow online audiences and interactions with those audiences. The course will give participants the skills to bring their online audiences into the station and to integrate those audiences into the portofolio of listeners.
The course will be delivered over 8 weeks, one module per week, delivered online via Zoom. The modules will be highly interactive and practical where participants will get the opportunity to practice their social media skills in order to maximise the benefits for their stations.
Speaking about the launch today, Project Manager, Teresa Hanratty said, 'this programme is a natural evolution for the network which will allow stations to further enhance their digital offerings to audiences and clients. During Covid 19 we have seen a significant increase in the number of poeple engaging with our training programmes, people who prior to Covid 19 did not have the time to undertake training but who have now been afforded the opportunity to do so. This underpins the strong belief held by Hanratty, that continual upskilling and training is key to continued development and business success, and perhaps it has never been more important than it is now'.
For more details on the course click here.
Numbers are limited on the course to 15 per course.