Podcast Login Sign Up
Learning Waves Logo
Learning Waves Site logo
  • Home
  • About
    • About Learning Waves
    • Podcast
    • Members
    • Testimonials
    • Tenders
  • News
  • Training
    • Training Calendar
    • Training Archive
    • Trainers
  • Graduate Programmes
    • Journalism Graduate Programme
    • TY Media Week
    • Radio Presenter Course
  • Jobs
  • Contact
News Delving into Digital with Joanne Sweeney Burke

Upcoming Courses

  • Mastering Adobe Audition (Online course)
    7 Jun 2023

    Mastering Adobe Audition (Online course)

    Read more
  • Digital Storytelling to engage and connect audiences
    14 Jun 2023

    Digital Storytelling to engage and connect audiences

    Read more
  • TikTok for Journalists
    21 Jun 2023

    TikTok for Journalists

    Read more
  • Interviewing Skills for Radio Presenters
    29 Jun 2023

    Interviewing Skills for Radio Presenters

    Read more
  • Leading as a Producer - Radio Producer Certificate
    7 Nov 2023

    Leading as a Producer - Radio Producer Certificate

    Read more
View All Courses
Delving into Digital with Joanne Sweeney Burke

Delving into Digital with Joanne Sweeney Burke.

  • 2nd October, 2017

We’re delving into all things digital in the wake of our brand new Digital for Radio Diploma which will kick off Tuesday 3rd October. This course has been carefully put together over the past three months by Learning Waves Skillnet and Lorcan Kinsella from Brand Nova Digital, in order to meet the needs of the radio industry. In the wings we had industry representatives, in the making of a sub-committee, to ensure that this course was specific and relevant to all our members.

Joanne Sweeney Burke from the Digital Training Institute will be one of many industry experts joining the team on our Digital for Radio Diploma. Joanne is the CEO of the Digital Training Institute, Podcaster, Digital Influencer and life-long learner with a total of 11 academic and professional qualifications including a Masters in both Journalism and Digital Marketing. She also appeared on the Apprentice and made it as a finalist – impressive! During the 8 week course Joanne will be presenting modules such as ‘Writing for the Social Web’, ‘Content Creation for Radio’ and ‘Digital Insights for the Radio Sector’.

Joanne believes that when it comes to digital, you need to change your mind-set. You need to “adopt a mobile first mind-set”. The content being delivered on-air is “ripe for re-purposing”, in radio, the natural storytelling talent is already present and what better place to reinvent it than on the ever growing digital platform. “Know your audience more than they know themselves so you can step into their micro moments”. Research has shown the web traffic on smartphones in Ireland is almost 3 times the EU average and as smartphone users, we are likely to look at our smartphones up to 150 times daily – your audience is out there in this digital space – let’s give them what they want!

Joanne advises that “personality is everything online – turn listeners into social fans”. Personality is equally important on-air, every station has loyal on-air listeners who tune in day-in, day-out. As content creators, you have the opportunity to use digital platforms to attract listeners online as well as on-air. “Consider your online platforms like you consider your radio schedule”.  Think about competitions, social media, banner ads and content specific to certain shows. They translate smoothly from on-air to online. Extending on-air offerings is essential!

If as an industry, we acknowledge the power of digital, we can then in turn open a window of opportunities and revolutionise radio in this digital age. 

 

Feel free to check out Joanne's work on digitaltraininginstitute.ie.

« Back to News
  • Tweet
  • Share
  • LinkedIn
  • Email
Learning Waves Site logo

Learning Waves.

Unit 20 Creative Spark
Clontygora Drive, Muirhevnamor

Dundalk, Co. Louth

e info@learningwaves.ie

Directors.

Joanne Carroll, Maria McKenzie, Pat Gardiner, Ger Gilroy, Fiona Stack, Michael Crawley, Ciara O'Connor, Patricia Monahan, Bernadette Prendergast, Martin Howard, Fionnuala Rabbitt

skillnet irelnad skillnet irelnad

© 2004 - 2023 Learning Waves. All Rights Reserved. Company Nr. 381295

Member Login

Not a member? Sign Up Now

Forgotten Your Password?